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Right to Information Decision
Applicant
Josh Agnew, Pulse Media
Re: Campaign Expenditure 2023/2024 Financial Year
Date of Application:
23 January 2025
Date of Decision:
25 February 2025
Information Requested
An application made pursuant to the Right to Information Act 2009 (‘the Act’), received the Department of Health (“the public authority”) on 23/01/25 and accepted on 24/01/25.
The information requested:
We are seeking a full breakdown of information on expenditure for campaign marketing/advertising by Health in the 2023-24 financial year.
Treasury have reported this figure as $2,057,000 for Health in the 2023-24 FY, as per our RTI dated 22/01/2025.
We request a breakdown of each campaign, including the agencies and media suppliers involved and a breakdown of costs, including a comparison between intrastate and interstate spends.
Pulse's focus predominantly lies with intrastate marketing.
The data requested is routinely disclosed by other Australian states (see https:// www.vic.gov.au/advertising-plans-and-spend), however Tasmania does not routinely publicise this data.
Application Fee
The prescribed application fee was waived in accordance with:
s16(2)(c) (the applicant is able to show that he or she intends to use the information for a purpose that is of general public interest or benefit).
Release of Information
Please find attached table containing the information requested. I attempted to contact you by telephone and email to discuss your request. Please feel free to contact me to discuss.
Decision Made by
This information was released by Hannah Hughes, Principal Legal Advisor, a delegated Right to Information officer of the Department of Health, appointed by an instrument of delegation in accordance with s24 of the Right to Information Act 2009.
Under s44 of the Act you have the right to apply for a review of the decision. To seek a review, you must contact the Ombudsman within 20 working days of the day on which you receive this decision. [email protected].
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